Skip to primary content
Skip to main menu
Skip to section menu (if applicable)

History of the Canadian Mental Health Association’s Logo

The logo of the Canadian Mental Health Association is registered as the Fanciful Person Design. Some view the abstract human figure as symbolizing the role of physical and mental health in the development of the whole person. Others interpret the four solid triangles as being the Association’s four areas of activity: community service, social action, public education, and research.

Mr. Leonard Crainford, a former Director of Information Services, developed this new symbol which was accepted by the Association in 1970. He explained the origin of the design in the following manner:

(a) Four arrows indicate the four principle directions of the Association’s concern: (1) service to patients; (2) survey and social action; (3) public education; and (4) scientific research.
(b) The arrows became larger, indicating growth of concern, but there is still nothing to indicate local or national action.
(c) The arrows became identical triangles to indicate areas of increasingly effective action.
(d) The triangles became more irregular in shape, indicating flexibility, but together make a strong cohesive square representing united effort.
(e) A visual focal point, a circular dot, provides a dynamic and intriguing creation – a healthy vibrant figure standing for a cryptic form of the official name – Mental Health Canada. This form was quickly adopted as the informal designation for the various Divisions and Branches of the Association.